Sales is the lifeblood of most companies. Enabling sales teams and sales management with the right tools and data to increase their competitiveness remains a constant challenge. Tools such as CRM systems have promised to deliver a single customer view, however have been hampered by the lack of quality data available as sales teams continue to operate in email, instant messaging (IM) and voice systems, habitually neglecting to enter data into the CRM. Enabling intelligent decision-making has thus remained a challenge. TrustSphere solutions changes all that by providing a complete set of Relationship Analytics from available Corporate Communication and collaboration systems for the right users at the right time to make the right decisions.
In business, cold calls have a significantly lower success rate when compared to warm introductions. TrustSphere’s unique application with capabilities specifically designed for sales teams to instantly identify which of their colleagues within their company has a strong link to a prospect. Quickly and accurately identifying the best path to a prospect from within the company allows teams to leverage their collective social network, making them even more successful.
A Sales Manager’s ability to deliver their team’s targets relies in part on the accuracy of information available to them from their field team. By alerting managers to potential issues before they become problems, Sales Analytics enables these opportunities to be appropriately prioritized for attention. Better control means better results and more predictable forecasts.
Account Executives are expected to have a full understanding of their customer so as to pre-empt problems and identify business development opportunities. CRM systems were designed to help in this pursuit. Unfortunately, not all staff who engage with an account have access to the CRM. This can leave the Account Executive with a patchy view of their customer, often leaving them blindsided. TrustSphere’s Sales Analytics solution solves this by making any communication between the customer and the organization visible within the CRM. Thus, the Account Executive can service their customer confidently knowing that they have a complete picture of all interactions with the customer. Finally, the elusive 360 degree view delivered.