Crystal Indonesia

Crystal must continually find ways to remain nimble, ahead of the curve and responsive to market dynamics – That’s the challenge of being an established player in the chemical industry – Reducing time to market and increasing the pace of growth are the two factors Crystal saw as essential achieve its short and medium term business objectives. Crystal chose IBM Domino as its advanced platform to host its social business applications to deliver scalable, security-rich applications which will help improve productivity, accelerate operations and enhance decision-making. One of the key benefits of leveraging Relationship Analytics was the easy identification of internal influencers within Crystal to drive key change projects successfully. Read the full case study below.

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Consultus is a long-time customer of Salesforce CRM and uses it to be the system of record for its clients. The typical challenges exist with CRM – it is incumbent upon the customer facing staff inputting and updating data. “Even good sales people on average are terrible at updating the CRM” says Doug Magee (Managing Director for Consultus Group). “TrustSphere’s integration with GoogleMail and Salesforce is fantastic. Coupled with the ability to capture our extended team who are not on Salesforce, TrustSphere gives us additional options to manage our business. TrustSphere captures over 30% more information that we weren’t keeping.”
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Eagle Technology

With a large and prestigious customer base, Eagle’s priority is to grow its business whilst preserving client satisfaction and retention levels. Eagle recently implemented CRM to help consolidate customer information across the business, integrating with core systems such as its financial management systems and sharing the data across the organisation to enable greater collaboration. Eagle wanted a central system that provided customer-facing staff with a “single point of truth” while sharing data with other systems such as used by Finance and Training departments. By using TrustSphere Relationship Analytics Eagle Technology was able to increase its client database by almost 70%. Their sales teams were given a real-time holistic view of communications and status with their customer base. Read the full IDC case study below.

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